The latest news from Open Innovation Group

Grow and Engage: WIMBLEDON is one of the crown jewels of the sporting calendar for Fan Engagement

As a brand, the annual Grand Slam tennis tournament hosted by the All England Lawn Tennis and Croquet Club is up there with the Superbowl in terms of worldwide awareness.That brand is one of deep-rooted sporting and social tradition: grass courts, royal box, strict dress code, strawberries and cream etc. ...

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How US Ski and Snowboard are transitioning from data silos to utilising the benefits of a marketing cloud

MARK SCHNEIDER did not hesitate, not even to take a breath, when asked what is the biggest challenge he has faced since becoming US Ski and Snowboard Chief Technology Officer in June 2018. ...

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Australian NBL to Livestream Select Euroleague Basketball Games

The Australian National Basketball League has signed a deal to livestream select Euroleague Basketball competitions this season on its OTT subscription service NBL TV. ...

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AXE takes its League of Legends partnership a step further with ad campaign aimed at gamers

AXE has teamed up with League of Legends for its latest advertising campaign. ...

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NBA TV breaks new ground as Turner Sports and NBA take it direct-to consumer

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La Liga expected to draw 2 billion euros in TV revenue for the 2019-20 season

TV revenue for La Liga is projected to top 2 billion euros (US$2.2 billion) for the first time this season.
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EA to double down on live services as Apex Legends tops 70millon players

ELECTRONIC ARTS are to 'double down' on their live services after proclaiming 'strong Q2 results'. The games company announced its results for the period up to September 30 this week. It was revealed Apex Legends has now reached 70 million total lifetime players, having topped the 50 million mark in March. FIFA Ultimate Team un ...

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Watford's venture into cryptocurrency is more than just a sleeve note

WATFORD have been sporting the Bitcoin logo on the sleeves of the shirts this season as part of an educational drive led by main shirt sponsor Sportsbet.io.
Sports betting brand Sportsbet.io announced a pioneering three-year partnership with Watford in June which has seen it become the first company involved with blockchain and ...

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Yahoo sign exclusive sports betting partnership with GVC/MGM

YAHOO SPORTS has agreed a media partnership with MGM and Roar Digital, a joint venture between MGM and GVC Holdings.
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Fans Get A Sneak Peak at 5G Future In Sports Arenas

AT&T made full use of the start of the new NBA season to show off some of the capabilities of 5G technology. They rolled out a number of 5G-powered activations on Tuesday night at LA Live in Los Angeles. ...

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Facebook have no plans for investing in sports rights in a period of uncertainty around fans' consumption habits

Facebook are in no rush to be a major player in the sports rights landscape as they plan to test the market and use their Watch platform to understand the direction the market is heading.

The social media giant's director of global sports partnerships Peter Hutton did not told Sportel in Monaco Facebook have no plans to inves ...

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The Ocean Race has been officially sanctioned by World Sailing

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Tweet causes a China crisis for the NBA

The NBA's ties with China are in meltdown over a tweet posted by Houston Rockets general manager Daryl Morey in support of �the pro-democracy protests in Hong Kong.

It has been reported that all of the league�s official partners in China have suspended their ties as part of a nationwide backlash to the Twitter post. Those bus ...

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Rugby World Cup big in Japan thanks to partnership with TikTok

The Rugby World Cup has taken social media by storm claiming more than 40million impressions on TikTok even before the group stages are complete.
In an interview with SportsPro, World Rugby�s chief marketing officer Marissa Pace offered an insight into the digital strategy for the tournament in Japan. ...

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F1's Gregg Morris openly admits the concept of a fans forum is nothing new, but in the supposedly innovative world of Formula 1 it has been groundbreaking.

<p><a href="https://digital-transformation-sports.com/gregory%2Dmorris%7E436">GREG MORRIS</a>&nbsp;openly admits the concept of a fans forum is nothing new, but in the supposedly innovative world of Formula 1 it has been groundbreaking.</p>
<p>Liberty Media bought the motor racing series for more than $4billion from the private ...

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Owners of Fan Duel and Poker Stars in $6billion deal to create the world's biggest online betting group

Flutter Entertainment have agreed to purchase The Stars Group in a $6billion deal to create the world's biggest online betting group.
The deal will see Flutter brands Paddy Power, Betfair and Fan Duel combine The Stars Group's Poker Stars, Full Tilt and Sky Bet.�
It is the latest in a series of betting industry deals as the ma ...

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Varcis Capital opens the door to investment sports technology in Asia

Asia's first sports technology investment and advisory house has been launched in Hong Kong. Varcis Capital has been founded to plug into the world's fastest growth market for sports, media, entertainment, fitness and health. The core belief is Asia's 4.7billion people will have a big role to play in the future intersection bet ...

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Barcelona the first name on Fabebook's Fan Subscription team-sheet

Barcelona are to be the first sports organisation to join Facebook's new Fan Subscription service. The subscription service operates on a monthly payment basis and offers exclusive club content which can be shared on Facebook walls and access to exclusive Facebook groups for Barcelona fans. ...

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Digital Media Rights to be main growth area for Sports Rights holders over the next 3-5 years

Digital media rights will be the key driver for the growth of the sports industry over the next five years according to the latest edition of the PricewaterhouseCoopers Sports Survey. The paper which canvassed the views of 580 industry leaders from 49 countries predicted the digital sector will achieve growth of up to 9.7 per c ...

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Louis Vuitton and Riot Games team up for the 2019 League of Legends World Championship

Riot Games have followed in the footpath of leading traditional sports events like the FIFA World Cup and the Rugby World Cup by teaming up with Luis Vuitton for the 2019 League of Legends World Championship. ...

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NBL hits big three pointer with Facebook Watch streaming partnership

The National Basketball League has joined forces with Facebook Watch to live stream games in the US, Australia and New Zealand for the upcoming 2019-20 season. It is a move made to take full advantage of the arrival into the league of 18-year-old hot prospects LaMelo Ball and RJ Hampton, who are both expected to be leading pick ...

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Google and Facebook to join Amazon in showing interest in next NFL Broadcast Rights Negotiations

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ESPN will broadcast exclusive shows and content on Facebook Watch under a new deal with the social media giant.

ESPN will broadcast exclusive shows and content on Facebook Watch under a new deal with the social media giant. ...

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Intel going for fan and athlete experience gold at the 2020 Tokyo Olympic Games

INTEL is looking to redefine their gold medal standard in terms of fan and athlete experience at the 2020 Olympic Games in Tokyo.
After their highly successful collaboration with the PyeongChang 2018 Winter Olympic Games, Intel is partnering with the International Olympic Committee, the Tokyo Organizing Committee of the Olympic ...

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Call of Duty League - speculation mounts around the value of possible media rights package

CALL OF DUTY is joining Overwatch World League (OWL) and League of Legends Championship Series (LCS) in exploring a traditional sports-style franchise model for an esports league.
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NBA, NFL and MLB looking to score a slam dunk, touchdown and home run with Crypto Collectibles

NBA, NFL and MLB looking to score a slam dunk, touchdown and home run with Crypto CollectiblesTHE big three major sporting leagues in the US are all investing virtual collectibles as they look for new ways to engage with their fanbases and enhance the fan experience. ...

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Overwatch League viewing figures now comparable to major sports in the US

Overwatch League is on target to be one of the biggest leagues in the US - matching the likes of the NBA, NFL and MLB.That is the view ofActivision Blizzard&#65279;Esports strategy and analytics lead Kasra Jafroodi based on the latest viewing figures for OWL. ...

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NFL teams trial mouth-guard sensors to gather insights on head injuries

THE NFL has been trialing the league's new impact-monitoring mouth guards and cleat-tracking technology during training camps and preseason games in a bid to find data insights that can help reduce the risk of injury. ...

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The German Football League (DFL) is preparing to launch their own OTT subscription service at the start of the 2020-21 season.

The German Football League (DFL) is preparing to launch their own OTT subscription service at the start of the 2020-21 season.They are open to streaming all Bundesliga matches in certain international markets. Live rights to the second-tier 2. ...

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ESPN to deliver highlights show on short-form video start-up Quibi when it launches next year

ESPN has agreed to provide a daily sports highlights show on short-form video platform Quibi when it launches next April.

The show will be part of Quibi�'s Daily Essentials which site founder Jeffrey Katzenberg is aiming at young mobile phone viewers. ...

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Ryan moves to DAZN from IOC

<span style="text-align: start; text-indent: 0px; font-variant-ligatures: normal; orphans: 2; widows: 2; float: none; display: inline !important;">ANDREW RYAN has joined DAZN as managing director of FIBA Media, the joint venture between the sports media company and the international basketball federation.</span><br><br><span>Rya ...

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Nike to stop selling sports goods on Amazon

NIKE are to stop selling their sportswear directly on Amazon to focus on "more direct, personal relationships" with customers.
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Rise of prediction gaming as a tool for fan engagement

THE relaxing of gambling laws in the US has seen a rise in augmented reality prediction games in team apps. ...

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GSW reveal how they will use the biggest screens in the NBA to engage fans at their new Chase Centre arena

FAN experience and engagement will be as big a focus as winning when the Golden State Warriors play their first ever NBA game in the Chase Centre on Thursday night. ...

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DAZN scores record number of viewers for Milan derby

Last Saturday�s Milan derby between AC and Inter was the most watched game ever on DAZN's Italian service.
The subscription streaming platform did not reveal the total number of viewers who watched Inter triumph 2-0 in the Serie A clash at the San Siro, only that it surpassed the previous best set last season when Inter played ...

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DAZN scores record number of viewers for Milan derby

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