EA to double down on live services as Apex Legends tops 70millon players

ELECTRONIC ARTS are to 'double down' on their live services after proclaiming 'strong Q2 results'.  

The games company announced its results for the period up to September 30 this week. It was revealed Apex Legends has now reached 70 million total lifetime players, having topped the 50 million mark in March. FIFA Ultimate Team unique players are up 22% year-over-year, Madden NFL 20 unique players are up 12%, Madden Ultimate Team unique players are up 19%, and The Sims 4 saw its monthly average players rise 40% year-over-year.

"The strong results this quarter illustrate the power of our live services and our core franchises," said COO and CFO Blake Jorgensen. "Strength in Ultimate Team, The Sims 4 and FIFA Online drove live services performance above our expectations.

"Looking ahead, we are doubling down on live services combined with our core franchises. We're investing in games that people play for longer and engage with much more deeply. This focus will continue to drive growth and profitability for the company through the remainder of this year and beyond."

Financial highlights announced revealed net bookings of $1.28billion, net income of $854m, and a total net revenue of $1.35billion (up 4.7% on 2018), $922m of which was digital.

EA is set to release new games Star Wars Jedi: Fallen Order, Plants vs. Zombies and Need for Speed Heat and expects net revenue of $1.5 billion and net bookings of $1.9 billion for Q3.

"It was an excellent second quarter for Electronic Arts. Our new EA SPORTS titles are thrilling core fans and bringing in new players, and our ongoing live services are growing with deeply-engaged communities," said CEO Andrew Wilson. 

"With new games like Star Wars Jedi: Fallen Order, Need for Speed, Plants vs. Zombies and more great content across our top franchises, we're set to deliver a lot of fun and excitement to players this holiday season, and continue our momentum in this fiscal year"