San Francisco Giants to raise their fan engagement game through AI deal with Veritone

San Francisco Giants have selected Veritone?s AI solutions to bring its 60-year media archive to life. 


The Major League Basebell team is upping its fan engagement game through Veritone's aiWARE, which allows rapid content search and asset sharing with media, global partners, internal web and social media teams, and fans during live games. 


This is made possible by multiple cognitive AI engines automatically transcribing audio and recognising faces to create metadata as soon as content is ingested into the aiWARE system.


The increase in metadata allows large volumes of content to be searched by keywords, describing specific athletes, locations, logos and play-by-play commentary.


This allows the Giants Productions team uncover relevant clips from decades of content within minutes. Veritone Digital Media Hub then makes these clips available securely in the cloud.


Vice president of San Francisco Giants Productions Paul Hodges said: ?Next season will be a milestone for the Giants, as we will celebrate our 20th year in Oracle Park. 


"We want to commemorate this special anniversary by highlighting and connecting memorable moments from the past with the present. 
?To make this happen, we had to find new ways to access our massive archives, turn thousands of hours of footage into searchable content, and accelerate our delivery workflows. 


"Veritone provides us with an end-to-end solution that allows us to do exactly that - and without major systems revamp or resource requirements on our end.?